As sole Principal Partner, Convivia has signed a three-year deal that will see its brand displayed on the front property of QPR’s home and away strips. Founded by lifelong QPR supporter, Roy Ledgister, Convivia is committed to transforming the lives of low-income tenants through luxury accommodation.
The news of the brand’s Sponsorship comes just 24 hours before the fixtures for the 2022/23 campaign will be announced, with excitement already building for the new season.
Euan Inglis, commercial director of QPR, said: “We are absolutely delighted to enter into this agreement with Convivia, which will see the Convivia brand name feature across our front of shirt property.
“Roy is a lifelong supporter so I know seeing his company name across the front of QPR’s shirts will be a very proud moment for him and his family.
“Roy is a hugely inspirational individual. Not only will the club benefit through the partnership with Convivia and Roy, but we are already discussing how QPR in the
Community Trust can tap into Roy’s leadership and motivational skills and the work he does in inspiring youngsters from disadvantaged backgrounds to be the best that they can be.
“The partnership really is an all-encompassing one and one that we are hugely excited about.”
Ledgister, who grew up in Shepherd’s Bush and attended Cardinal Vaughan school, has dedicated a vast amount of his life to the area. His decision to sponsor the club is driven by his passion for the R’s and QPR Trust, as well as his commitment to giving back to, and supporting, the community in which he grew up in.
Discussing the new sponsorship deal, Roy Ledgister, CEO of Convivia, said: “As a lifelong QPR fan, signing this new sponsorship deal is a genuine honour. Aside from my passion for the Club, I have strong connections to the local area and as a brand, we are fully committed to supporting the community and encouraging individual progression and development, regardless of background or income.
The team and I look forward to working with QPR over this next three-year term and in being part of the club and its supporter network.”
Focused in driving social mobility, Convivia has a clear vision to establish the gold standard of luxury, affordable homes through a unique procurement model and proven design methodology.
Already working closely with Local Authorities and established Housing Associations across the country, the brand is committed to ensuring its Homes become synonymous with positive change. In July 2021, Convivia secured an equity investment deal worth hundreds of millions and has since acquired five buildings under its Group structure, with each positioned in strategic locations across the UK.
The next Convivia building will open its doors in autumn 2022, offering tenants luxury, affordable homes underpinned by cutting edge technology, unique sustainable features, and revolutionary communal facilities.
Queens Park Rangers Football Club (QPR) is a professional football club that competes in the English Championship, the second tier of English football.