GreenSquare and Accord merge to form new 25,000-home housing association

GreenSquareAccord says that it aims to improve services for customers, invest more in communities and build 1,000 new homes a year.
GreenSquareAccord's chair Elisabeth Buggins and its chief executive Ruth Cooke.

GreenSquare and Accord Housing Association have merged to form a new 25,000-home housing and care organisation called GreenSquareAccord.

The partnership came into effect on 1 April 2021, creating a new housing association with a geographical reach from Newcastle upon Tyne to Salisbury, Wiltshire.

The new organisation now has over 100 care and support schemes and will deliver over three million hours of care every year.

GreenSquareAccord says that by merging, it aims to improve services for existing customers, invest more in local communities and build more affordable homes. The organisation aims to develop 1,000 new homes a year.

Ruth Cooke, chief executive of GreenSquareAccord said: “This merger has successfully joined two organisations with the same values and ambitions for expanding and enhancing locally-focused services to customers.

“We now have the scale and capacity to build hundreds more new homes each year, and to increase available resource for investment in our existing homes. We will also be able to widen our overall offer to customers by increasing the breadth of our services such as care and support, building for sale, community–led housing and modern methods of construction.

“It is a merger of equals that has created a stronger and more resilient organisation that’s more ‘future-proof’ and ready to deal with future challenges.”

The merger between GreenSquare and Accord has been in the pipeline since early last year, with the two housing associations spending the last few months establishing the new organisation’s leadership team.

The merger has seen Accord’s chief executive Dr Chris Handy retire after 33 years in charge with GreenSquare’s chief executive Cooke becoming GreenSquareAccord’s new CEO.

Accord’s former chair Elisabeth Buggins, meanwhile, has become chair of GreenSquareAccord’s board.

Buggins commented: “This merger of equals will create a strong and more resilient organisation which is better equipped to provide great services for people and to innovate as we respond to a changing world.”

Prior to the merger, Accord was one of the Midlands’ largest housing and social care organisations, managing around 13,000 homes.

GreenSquare, meanwhile, owned and managed 12,000 homes in Wiltshire, Oxfordshire and Gloucestershire.

Kate Henderson, chief executive at National Housing Federation, said: “The launch of GreenSquareAccord marks another positive chapter for these strong organisations. I am very much looking forward to working with them as they deliver more affordable homes and innovative solutions to tackling housing shortage. I wish all involved in the newly merged organisation the very best for their work together.”

Vic Rayner, CEO of the National Care Forum, of which GreenSquareAccord is a member, said: “We are really pleased that Accord and GreenSquare have merged to form GreenSquareAccord. By creating a larger organisation, with a wider geographical reach, we are delighted that over time more people across the country will be able to benefit from their excellent care and support services.”

Image: GreenSquareAccord’s chair Elisabeth Buggins and its chief executive Ruth Cooke. Credit: GreenSquareAccord.

Related Posts