Lottie Launches Retirement Living Marketplace with Over 250 Retirement Homes Across The UK

Since its launch in July 2021, Lottie – a care home marketplace – has continued to grow and dominate the later life sector.
Chris and Will Donnelly

Since its launch in July 2021, Lottie – a care home marketplace – has continued to grow and dominate the later life sector.

Now valued at £45million, it’s set to take over even more, with the launch expansion into retirement living properties across the UK.

Launching with over 250 retirement homes across 25 partners, Lottie’s experts have worked closely with its launch partners to ensure the marketplace offers a range of affordable and luxury retirement homes to suit everyone’s unique lifestyle needs. 

Working alongside some of the biggest providers – including McCarthy & Stone, Birchgrove Retirement Villages Group, LifeStory and Extra Care Charitable Trust – Lottie’s mission is to elevate later life and showcase the best retirement properties across the UK, especially after a recent surge in demand for retirement homes. 

Lottie’s new research has found a surge in demand for retirement homes across the UK – over the last 12 months:

–        164% increase in online searches on Google for ‘retirement communities’

–        125% increase in online searches on Google for ‘retirement bungalows for sale’

–        24% increase in online searches on Google for ‘retirement homes near me’

Will Donnelly – Co-Founder at Lottie – shared their excitement for the launch: “It is incredible to launch Lottie’s retirement living marketplace with some of the industry’s best providers. 

Not only do our partners offer bespoke and secure options suitable for retirees, but they are also some of the best advocates for social care and health and wellbeing in later life across the UK.

There has been an unprecedented surge in demand for retirees searching online for a retirement property, so it’s important to support anyone looking for their new home in the best way possible. 

We understand buying – or renting – a retirement home is a big investment, and something that you want to get right. Not only is our retirement living marketplace free, but we are delighted to continue offering our concierge service for any retirees looking for their new home. 

Lottie is now an official affiliate of ARCO (Associated Retirement Community Operators). Our goals for the retirement living sector perfectly match ARCO: we are both striving to promote confidence in the sector to empower the older generations to make the right decisions in later life.

It’s been a tough few years for the later life industry, but I’m confident that Lottie can continue to elevate the sector and showcase the very best that retirement properties offer across the UK, for every budget and lifestyle needs.”

Looking To the Future: The Retirement Sector is Rapidly Evolving

Will Donnelly, Co-Founder at Lottie, shares what the future of retirement living in the UK will look like in the next few years: 

“The number of people aged 65 and over living in the UK is forecast to increase by 22% to 15.1 million by 2030. According to Knight Frank, investment into UK seniors housing is set to increase by 30% year-on-year to £1.75 billion. 

This – coupled with an overwhelming digital increase in searches for retirement options online, shows there is significant consumer demand for retirement options to meet the investor demand.”

1.     Diverse mix of later life properties

“Over the last 3 months, online searches on Google have rocketed for over 55s properties, including flats, bungalows, and caravan parks. For instance, searches for ‘retirement bungalows’ on Google increased by 23% and ‘retirement villages with bungalows’ by 22%.

When it comes to retirement living, there is no one size fits all. Every retiree’s lifestyle needs are unique, so the industry must cater for all different types of properties to capture this demand”, shares Will Donnelly.

2.     Increased demand for flexibility 

“The UK largely used to be a nation of homeowners, but we’ve seen a huge shift in the rental market recently, particularly for those searching for their new retirement home. Since the pandemic, more retirement seekers are opting for more flexibility in later life, especially for rental opportunities, and this is set to grow in the next few years.  

Renting in retirement is fast becoming a suitable option for retirees: someone else takes care of the maintenance of the property and you have the flexibility to move quicker if you ever needed to. Additional investments – or selling your home – allows anyone renting in later life to support their families and loved ones, too”. 

3.     Adaptable health and wellbeing packages

“People are generally living longer – and as we age, it’s becoming increasingly important to prioritise your health and wellbeing. Retirement communities already prioritise the health of all residents, with luxury facilities such as gyms, wellness spas and regular fitness classes. 

However, this is set to become even bigger over the next few years. From specialised staff (including physiotherapists and nutritionists), retirement homes will offer every resident a bespoke and personalised health package. Technology will continue to shape the future of later living communities, too.”

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