Paula Heatley has joined Platform Housing Group, the largest social landlord in the Midlands, as director of its programme to deliver its new homes.
Heatley previously worked at Peabody where she oversaw various stages of development and sales, ranging from the early stages of design to the latter stages of delivery and customer relations. She brings extensive knowledge of the procedures and processes involved in delivering large-scale schemes plus a real focus on putting customer feedback into new projects.
While at Peabody she was also responsible for setting up some building safety processes after the Grenfell Tower tragedy before going on to work on projects with the Ministry for Housing, Communities and Local Government as well as the National Federation of Housing. She also took on a role as a non-executive director at the Building Safer Future organisation, whose charter Platform signed up to earlier this year.
Her experience at both ends of the development life cycle combined with her work with customers during the moving process was key to her appointment
“It was Platform’s attitude to their customers that attracted me to the role. I really believe they are the best people to teach us how to be better in the sector. This is a fresh challenge for me. I like the company’s aspirations to have more influence on the sector as a whole and lead real cultural change – there’s the willingness and energy here to make it a real success.”
Earlier this year Platform revealed in its development strategy that it plans to provide 12,000 homes by 2026 and to increase the percentage of homes build using modern methods of construction to 25%. It currently has 46,000 homes from the Derbyshire Dales in the North, to the Costwolds in the South and from Herefordshire in the West to Lincolnshire in the East.