One of the South of England’s largest housing associations has rebranded following a merger last year.
Radian Group, which manages 35,000 homes in the South West and South East of England, has changed its name to Abri – meaning ‘shelter’ – after it merged with Yarlington Housing Group (YHG) last November.
Alongside its new name, the housing association has announced its new strategic priorities as it plans to build at least 10,000 high quality, ‘sustainable’ homes over the next ten years, offering a range of ‘affordable tenures and home ownership options’.
The housing provider also says it will invest £215 million into its existing housing stock, ‘ensuring they are sustainable and support our plans to play our part in tackling climate change’.
Gary Orr, chief executive of Abri, said: “Since November, we have been working closely with our customers to shape the direction of Abri and understand everything they expect from us as a landlord and service provider.
“Our customers and communities are at the heart of our organisation and their feedback and ideas are reflected in our new corporate strategy. We believe everyone has the right to a safe, warm, and sustainable home, and to be part of a community where everyone has the opportunity to belong, grow and thrive.
“While our new organisation is bigger and stronger, we remain committed to continuing to serve our local communities and staying in touch with our customers.”
Abri added that it is continuing to develop its homelessness prevention strategy as part of its commitment to helping the nation tackle its housing crisis.
Abri has also welcomed Wayne Morris as its chair of its board after he was appointed to the role last month, succeeding Radian Group’s previous chair Lindy Morris.
Morris has served at chief executive level for over 30 years within housing providers across the South of England and joined Abri’s new board in 2019, having previously held the role of vice-chair of Yarlington Housing Group’s board.
Morris added: “In forming our partnership last year, we brought together the expertise and financial capabilities of two strong organisations. Abri gives us a new, stronger platform to move forward at pace to meet our future ambitions.”
Morris will be supported by Joanna Makinson who has taken up the role of the board’s vice-chair. She also joined Radian from Yarlington Housing Group last year.