Swansea strikes deal with Pobl for Copr Bay homes

Swansea Council has made a deal with Wales' largest social landlord Pobl Group to manage 33 affordable apartments as part of its Copr Bay project.
Swansea Council leader Rob Stewart with Pobl's Amanda Davies at Copr Bay.
Swansea Council leader Cllr Rob Stewart with Pobl Group’s chief executive Amanda Davies at Copr Bay. Credit: Swansea Council

Swansea Council has made a deal with Wales’ largest social landlord Pobl Group to manage 33 affordable apartments as part of the Copr Bay regeneration project.

The homes, delivered as part of Phase One of the Copr Bay project and funded by Pobl and the Welsh government, will consist of 13 one-bed apartments and 20 two-bedroom apartments.

All the apartments in Copr Bay Phase One will be affordable homes, targeted at those working in Swansea city centre, especially key workers.

The £135 million mixed-use first phase of the Copr Bay project forms part of a £1 billion regeneration programme taking place across Swansea, making it one of the largest urban regeneration projects in Europe.

Representatives from the council said the scheme will help the council meet its ambitious plans for ‘jobs, economic benefit, and homes within an appealing and sustainable environment’.

Rob Stewart, leader of Swansea Council, commented: “Copr Bay Phase One on its own will generate an additional £73.3 million GVA into the local economy during development and at least £17.1 million every year once operational.

“During the development phase, it is creating some 1,260 construction jobs in Swansea. Once operational, it will create 593 net additional jobs in the local economy, with a target of 70% to be filled by local residents.”

Pobl manages over 15,000 homes across Wales and has 36 developments ongoing with 1,234 homes currently being built.

The housing association has several other developments across Swansea include the Biophilic Living scheme at Picton Yard and a project with Coastal Housing to develop 144 zero carbon homes.

Phase One of the Copr Bay development, formerly called Swansea Central and named after the Welsh spelling for copper, aims to link Swansea’s city centre to its marina and beach via a new 1.1 acre coastal park and new bridge.

The park will be Swansea’s first new park since the Victorian age and will provide residents with green space and facilities for outdoor events.

Phase One of Copr Bay will also see the construction of a new 3,500-capacity arena and conference centre operated by The Ambassador Theatre Group (ATG), a 150-room hotel, new restaurants and expanded public realm.

The phase is being part-funded by the the Swansea Bay City Deal, a £1.3 billion investment fund for transformation projects in the Swansea Bay City Region.

Amanda Davies, group chief executive of Pobl Group, said: “The Copr Bay development is an important addition to the city. It is within the city centre’s Castle ward that has a strong need for more affordable housing and emphasises the council’s commitment to address the accommodation needs of the region.

“The new homes are in a great location, close to the new coastal park, and will provide much needed quality accommodation for the local community.”

Copr Bay is being delivered by Swansea Council alongside urban specialists RivingtonHark to create a new destination for entertainment, business and leisure in Swansea.

Phase Two of the development will include new homes, offices, retail and leisure space, including office space aimed at public sector workers and start-ups. The new ATG arena is expected to open in late 2021.

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