The UK’s largest distributor of tiles, outdoor porcelain, mosaics and flooring, Verona, has recently welcomed two new additions to its in-house marketing team.
The new appointments will be integral in developing the company’s product portfolio and driving brand awareness by focusing attention on strategic campaign activation, new product development and enhanced retailer support.
Joining the team as marketing manager, Laura Hardaker-Graham will be overseeing product development as well as looking at new routes to better communicate Verona’s position as an industry leader. Having worked in various homewares and fashion marketing roles for over ten years, covering both retail and consumer sectors, Laura brings with her a wealth of knowledge which is particularly fitting for her new role, involving closely monitoring fashion and interior movements to better streamline Verona’s core and trend-led collections.
Creative by nature but also an advocate for applying statistics and data to strategy, Laura applies a ‘customer first’ approach to her role, much like Verona. The company is recognised for its first class customer care service, offering various retailer services, from the trade portal to an active support centre.
Laura comments: ‘The team at Verona are brilliant. They are passionate and care about what they do – that’s clear from the amount of product innovation and growth the brand has seen over the past couple of years. Having seen Verona’s plans for the future, I’m very excited to join them on their journey.’Laura Hardaker-Graham
Also joining Verona, Hannah Lawson has been appointed as product marketing executive. Hannah’s role involves working closely with key accounts and retailers to offer support for Verona product ranges, from brochures and POS and training guides. Alongside directly working with customers, Hannah will be also be assisting with new range development, photography and display options.
Hannah adds: ‘I’ve worked in this industry for over six years and love the creativity and challenges that come with it. I’m hoping my experience will allow me to bring fresh ideas, creative flair and a positive attitude to the company. So far, Verona is proving a great place to work. My team is open and supportive, plus I’m really enjoying the variety of work – no two days are the same!’Hannah Lawson
‘We’re delighted to welcome Laura and Hannah to the team. Both have already proved themselves to be excellent members of the team in the short time they have been here.
‘As tile trends continue to evolve, we know the importance of always having creative talent at the fore of product design. Laura and Hannah both have experience within the interiors market and understand how fast paced it is. It’s vital that we are hot on the heels of new fashions in order to strengthen sales for our retailers. We look forward to seeing how they progress here at Verona.’Katy Black, marketing director at Verona
To find out more, visit www.veronagroup.co.uk