The South East housing association VIVID has launched a new charitable arm to provide long-term investment in its local communities.
The new charity VIVID Plus plans to invest £21 million over the next five years into tenancy sustainment services, providing people with tailored, individual support and tackling community-led priorities.
VIVID decided to launch VIVID Plus after realising it could “play a bigger role” to invest in communities after the COVID-19 pandemic, it said.
Mark Perry, chief executive of VIVID, said: “We’re so pleased to launch VIVID Plus and it feels particularly right to do so now, when many more of our customers and communities are struggling following the impact of the pandemic, so we can in partnership help make a long-term difference.”
VIVID Plus will work closely with experts and partners to target projects to its main areas of focus, rather than its funding being open for bidding.
The charity’s priorities will include crime prevention and youth support, health interventions, creating jobs through employment and training initiatives, tackling homelessness, and investing in neighbourhood improvements.
Two VIVID customers will sit on VIVID Plus’ advisory board to make sure that the community is represented and to make sure the charity makes the best investments.
Giuseppe, customer and board member of VIVID Plus, commented: “I’m very pleased to be involved and I hope that I can help in making positive decisions on the projects and initiatives that VIVID Plus chooses to support, to ensure they have a direct impact on local communities.”
Perry added: “We’re living through challenging times and we want to do all we can to make people safe and proud of where they live and feel they have the opportunities to thrive and create brighter futures for themselves.
“VIVID Plus will allow us to offer support and investment in a variety of ways. In partnership, we’ll combine our experience and strengths to unlock potential for the benefit of people who live in our geography and provide a springboard of opportunity for those who need it.”
VIVID Plus is already working on a series of projects such as working with partners to invest in a local youth project in Eastleigh.
It is also working on a peer-to-peer mentoring project alongside social enterprise Outcome Home to offer support to people who have recently experienced homelessness.
VIVID is Hampshire’s largest provider of affordable homes, managing 31,000 homes in the South of England spanning Hampshire, Surrey, Berkshire and West Sussex.